McGarrah Jessee

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Exterior of the Fender House activation in which McGarrah Jessee transformed a building into the 1950s Fender factory.

Fender

Fender House

The Backstory

Welcome to 1951 and Fender’s first-ever experiential activation pulled off with much fanfare in Austin (the Tokyo of Texas) and Tokyo (the Austin of Japan).

Banner ad for the Fender House activation that reads "For the first time since the 50's get a "51 Tele for the '51 price"

Wall art for the Fender House activation including a Fender guitar on the wall

Photograph of the 1950s inspired art direction and interior design for the Fender House activation

Photograph of a man playing guitar at the Fender House activation

A photo of a woman singing while playing a Fender guitar at the Fender house activation.

Photograph of the record design for the Fender American Vintage II and was part of the Fender House activation

Photograph of a record on a record player. The label reads Fender American Vintage II and was part of the Fender House activation

A photograph of a man playing a Fender guitar at the Fender House activation in Austin, Texas.

Photograph of a man singing at the Fender House activation

A still image from the Instacart commercial made by McGarrah Jessee.

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