McGarrah Jessee

Welcome to McJ, a FULL-SERVICE CREATIVE SHOP in Austin, USA.
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branded umbrellas for activation
Lyft

Vancouver Launch

The Backstory

How do you launch Lyft into their first international market? Roll like a local and inspire citizens to enjoy their city in a whole new light, rain or shine. But mostly rain.
A photo of the Lyft Vancouver activation people posing and spinning the custom umbrella designs
A photo of the Lyft Vancouver activation with custom umbrella designs
A photo of the Lyft Vancouver activation with people posing for photos with the custom umbrella designs
Blue floor cling in Vancouver train station
Text that reads "Top-5 Market Vancouver went from launch to leading market almost overnight.
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