McGarrah Jessee

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Lyft

Good Scootiquette

The Backstory

Rampant carelessness and safety concerns were causing city officials to consider banning e-scooters, which would’ve hurt Lyft’s bottom line and mission to create more livable cities. So, we distributed the definitive Guide to Good Scootiquette, illustrating all the ways negligent behavior was turning good people into assholes.
Out of home poster design for Lyft
Out of home poster design for Lyft
Text that reads "+10% licenses granted while bird saw 250 licenses revoked"
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